Resident Advertising Revenue

Three surfaces. One ad-revenue stream.

Residential digital out-of-home (DOOH) advertising is an established industry. Captivate alone operates 23,000+ displays in 1,900+ premier office and residential buildings. ResTech360 captures that revenue for the asset across three coordinated ad surfaces.

• Digital signage in amenity areas — fitness center, lobby, mail room, common spaces.
• In-unit TV interstitials during streaming-bundle content for opted-in units.
• Management mobile app ad placements — high-context, resident-relevant.
• National brand demand sourced from established DOOH networks.
• Local advertiser opportunities — restaurants, services, retail with hyper-local relevance.

Pure margin. Zero resident cost.

Advertising revenue is the only revenue stream in the resident technology stack that requires zero resident participation to generate. Residents don't pay for it. The asset captures the entire profit pool. The door-fee model leaves all of this on the table.

Conservative base case is $10/unit/month via DOOH revenue-share with an established network like Captivate. If the partnership operates ad sales end-to-end, the realistic upside is $15/unit/month additional — pure margin contribution.

Two paths. Both profitable.

Properties can choose between two operating models depending on appetite for ad-sales operations and target margin.

• Path A: Revenue share with an established DOOH network — simple, predictable, lower-touch.
• Path B: Owner-operated ad sales — higher margin, requires ongoing sales coordination.
• Hybrid models available — combine DOOH network for national demand with owner-operated local sales.
• Reporting and performance tracking included — clear visibility on demand and yield.